In 2019, a team at MIT found a way to somehow deepen the color black to previously undiscovered levels of blackness. Flash-forward to this year, and the world’s whitest white, which may provide a faint glimmer of hope when it comes to making buildings more sustainable, is here. According to research led by Purdue University professor Xiulin Ruan and published in the journal Cell Reports Physical Science, the new “whitest white” is capable of reflecting about 95.5% of ultraviolet light that hits it. The breakthrough represents a notable improvement over the previously most reflective white paints, which bounced back between 80% and 90% of that light. Most white paints use titanium oxide as a paint filler, but Ruan’s research led his team to instead use finely ground calcium carbonate as a means of absorbing ultraviolet light. It is a ubiquitous natural compound present in everything from limestone and seashells to eggs and chalk. Between its reliance on such an abundant material and a
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